For my Sophomore year of the Graphic Design and Communication program, we learned about product branding. We tackled this project with multiple steps to learn what all goes into branding and packaging.
First, we had to come up with a product. I decided to pick non-dairy ice cream as my product because I am lactose intolerant and love ice cream.
After picking our product, We had to come up with a brand name, logo, and brand statement. I wanted to think of my brand that sells non-dairy products outside of ice cream as well. My brand is called Treat You. Below, there is the brand's logo and I also included the logos used with different colors that will be associated with different products within the brand.
The last thing that we did was design the packaging for our product. I had included all of the separate pieces that I had to create as well as their dieline that would be used for printing purposes. I had designed the ice cream container, a tear-off tab, the cover, and the bottom. 
We had to create a website using Adobe Muse, brand standard pdf, and a survey. Below I have screenshots of the website and pdfs, and you can click on the image to preview them. I created infographics for my survey to explain to people what the company does. Their main goal is donate time, money, and shelter to people in need.
I have also created gif animations with my brand in mind. One was created in Photoshop and the other was made in After Effects. Treat You's tag line is "Help Heal Hunger."
(A quick reminder that this is a fake brand. So there is a real website, but not all is complete.)